1 Billion Users on AI Search Daily: Why Your Brand Might Already Be Invisible

KEY INSIGHTS:

• Over 1 billion users engage with AI-driven LLMs daily, indicating a critical shift in consumer interaction that brands must address to maintain visibility.
• Conduct a comprehensive audit of your brand's online presence across AI platforms to establish a baseline for traffic and optimize for Answer-Engine Optimization (AEO).
• Brands that fail to adapt to AI search risk losing market share to competitors who effectively leverage LLMs, highlighting the urgency of strategic transformation.

KEY INSIGHTS:

• AI-native organizations can achieve significant productivity gains and faster market delivery, as seen in banks reducing mortgage processing times through AI agents.
• CEOs should prioritize restructuring their governance and operating models to support agile, AI-driven teams that enhance decision-making and customer engagement.
• The shift towards hyperpersonalization via AI channels presents a future opportunity for companies to capture market share, but failing to adapt may risk obsolescence in consumer preferences.

KEY INSIGHTS:

• World models enable AI to learn from realistic simulations, enhancing capabilities in complex tasks and improving human interaction, crucial for maintaining competitive advantage.
• Invest in world model technology to reduce costs and risks in AI training, as demonstrated by Google and Waabi's successful applications in autonomous vehicles and robotics.
• Companies that fail to adopt world models risk falling behind competitors who leverage these advancements, potentially losing market share in rapidly evolving AI-driven sectors.