Why 95% of GenAI Pilots Fail, and How to Win

KEY INSIGHTS:

• Companies leveraging specialized vendor partnerships for AI tools achieve a 67% success rate, significantly outperforming the one-third success rate of internal builds.
• Redirecting over half of generative AI budgets from sales and marketing to back-office automation can yield the highest ROI, enhancing operational efficiency and profitability.
• Addressing the 'learning gap' in enterprise integration is crucial; failing to do so risks falling behind competitors as only 5% of AI pilots currently achieve significant financial impact.

KEY INSIGHTS:

• AI pilot projects should prioritize long-term growth strategies over mere operational efficiencies to fully unlock their potential for revenue enhancement.
• Invest in robust data hygiene and integration to ensure AI solutions yield reliable results that align with core business workflows, maximizing ROI.
• Companies that fail to prepare their workforce for future AI collaboration risk losing market leadership as AI evolves into a critical driver of innovation and value creation.

KEY INSIGHTS:

• Organizations investing deeply in generative AI can achieve a 10-20% increase in campaign ROI, highlighting the financial benefits of integrating advanced marketing technologies.
• Redefine team roles to elevate human contributions alongside AI, ensuring that integration enhances creativity and efficiency rather than replacing jobs.
• As generative AI becomes foundational in marketing, companies risk falling behind if they fail to establish robust governance frameworks, potentially leading to compliance issues and brand misalignment.